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How it started... on point but sooooo many words:

Simplify... less is more!

Edit, Simplify! Edit, Simplify!

Maybe try less of an appeal to the guilty conscience -- "disconnectedness," I mean, really? Yes, it's a real word, and it's perfectly descriptive, but it's still excessive.

And how about adding the logo for the 501(c)-3 non-profit organization!

There it is! 8]

That's about as concise and fully encompassing as I can present the vision of our mission.

And for anyone who's interested, here's the flip side of the 4x6 card "About the Product/About the Mission" that you'll hopefully start to see in 2024 anywhere Spru-Seal® is sold.

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